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Arbonne International – Unbiased Arbonne International Review

July 24th, 2008

Arbonne International is a health and wellness company that specializes in anti-aging products.  They are a network marketing company that offers the opportunity to become an independent consultant, and become a re-seller of their products.

First, I’m not an Arbonne consultant, although I’ve worked with many consultants personally.  I have spent a tremendous amount of time researching the company, the pro’s and con’s of starting a business with them, as well as feedback with their product line. 

Let’s start with the good stuff.  Arbonne International was founded in 1980 with the focus of providing high-end anti-aging skincare.  Over the last 28 years, they have expanded into other health and wellness products, such as vitamin, weight-loss, joint-health, and other supplements.  At this point, they have a huge product line, but their flagship product is still providing anti-aging skincare.

From a results standpoint, most of the feedback on the products is very positive.  They claim their products produce results, and there are numerous cases in which significant results were produced.  Of course, some people don’t like them, but overall response to product quality an effect are positive.

The products aren’t cheap, however.  The old adage “you get what you pay for” applies here, as products offered by Arbonne International are designed to be high-end and effective.

Most of the negativity regarding Arbonne is from their business opportunity.  They are a network marketing company that allows men and women to become distributors and re-sellers of their products. Most complaints revolve around 2 issues.

1.  Frontloading – Arbonne International does not endorse front-loading (buying into the business with a large product purchase), but unfortunately, some misguided consultants still recommend it “unofficially”. A new Arbonne consultant really has no need for $3000 of products, but some people end up going that route, and end up regretting it.  Arbonne has a great website that can process orders on an “as needed” basis, so it’s relatively easy to get product when someone is ready to place an order.

2.  Marketing Methods – Arbonne International recommends that consultants grow their business by “word of mouth” advertising and throwing home-parties and handing out product samples.  With all the good marketing tools available, it’s puzzling why marketing methods that worked 60 years ago are still being taught and advocated.  Custom acquisition is one of the most critical factors in growing a business, and to rely on friends and family members is limiting for most new consultants unless they already have a pre-established database.

If you are looking at Arbonne International from the standpoint of the products, it looks like a great choice.  It’s not as cheap as bar soap, but again, you get what you pay for. 

In regards to the income opportunity, it can be lucrative if a consultant treats their business as an actual business, and using good marketing principles and techniques to grow their business.

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